Science is how we discover how our world works. It is how we create new technologies and we are motivated to understand things and make our lives better.
When you think of marketing you probably don’t think of science, but there is a lot of science in marketing. A good marketing requires plenty of technical analysis throughout any campaign. Marketing requires your to find and target your audience and that means research, just like science.
Marketing and science go together far better than you think. It drives innovations and creates new technologies that we enrich our lives.