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The Science of Marketing a Small Business

The Science of Marketing a Small Business

Small business owners need to master the science of marketing a small business. There are many marketing strategies and the options, ranging from free to paid. Small companies usually work within stricter budgets, but more freedom and less caution tape. Small entrepreneurs are creative problem solvers who can find original marketing ideas for their promotional campaigns. Here are a few suggestions on choosing the best marketing channels to build a name for your small business.

Promotional offers

If you launch a new product or service, one of the ways to promote it to your potential customers is offering some free product samples or service trials. For instance, for a newly launched app, you may offer some freebies or a limited time free trial.

Print marketing

Newspapers and magazines some traditional marketing mediums that are not yet outdated even in our digital age. Print marketing still has its strengths that can be use in favor of your small business. According to marketing experts, especially at local level, print still matters. For your regional audiences, a local newspaper can make a vital source of information. Alongside to using digital and \ as low-cost options, print can also make for an effective way to promote your brand.

Social media

Social media efforts on Instagram, Pinterest, Twitter or Facebook can help building your brand with a large audience. You may choose focusing on a single social media platform that provides you the most efficient marketing results. In order to do that you can monitor where the best engagement came from by using social and web analytics tools such as Twitter or Google Analytics.

In general, social media is not about promoting to everyone. Social media marketing is rather about building relationships and becoming noticed by your target audiences. You may also consider using some PR and outside marketing help from a social media expert.  Here are some tips on connecting with your audience on social media.

Paid advertising

Many small business owners wonder whether creating content is enough or would be better to buy paid advertising. The reality is that by doing both you can greatly maximize your exposure. However, if your budget runs low, then it might be enough to focus on search optimization, social media marketing and creating engaging content on your website.

Small businesses rarely have the necessary budget for expensive paid advertising. If you do not have the kind of money to afford paying for regular ads, you need to be aware of the fact that a one-off advertising campaign rarely delivers the results you need.

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The Basics of Physics

The Basics of Physics

Physics is a branch of science concerned with the study of matter and its motion through space and time, along with how it relates to other concepts such as energy and force. Basically, matter is anything that occupies space and has got mass. Mass is measured as the quantity of matter in an object and its SI unit is grams.

States of Matter

Matter exists in three states namely; solids, liquids and gases. A solid refers to a tangible object with a definite shape, mass and volume whereas a liquid refers to a tangible object with no definite shape but has a definite volume. This means that liquids take the shape of the container in which they are put.

On the other hand, a gas refers to a substance with no definite shape and no definite volume. Gases are also intangible and invisible and their volumes are influenced by changes in temperature and pressure. As volumes are only stable under room temperature or pressure or under any other controlled conditions, upon which a slight variance in the two variables causes a proportionate change in its volume.

Changes In The States Of Matter

The three states of matter are not permanent but rather physical. Their existence depends on temperature variations. The following are the terms used to describe the various processes through which matter changes state.

Melting – this is the change if state from solid to liquid as is observed when an ice is placed on a hot pan.

Vaporization/Evaporation – this refers to the change of state from liquids to gases as is observed when water is heated.

Condensation – this is the change of state from a gaseous state to a liquid state, as is observed when water vapor cools in the clouds and forms rain.

Freezing – matter is said to be freezing if it changes state from liquids back to solids, an example is the phenomenon that takes place in our home refrigerators.

Sublimation –This is a direct change of state from solids to gases without necessarily passing through the liquid stage. An example of a substance that sublimes is iodine and most anhydrous compounds.

Other Things That Affect Matter

Aside from mass, volume, temperature and pressure, there are other concepts that are closely related to matter. These include force, weight, density and energy.

Force is the pull or push of an object and it is measured in Kilojoules. A man pulling a hand cart is an example of application of force. Weight refers to the gravitational pull of an object, as is observed on weighing scales.

Energy refers to the property of matter that can be transferred to other matter or converted into different forms which explains why energy at rest [potential energy] can be converted into energy in motion [kinetic energy]. Lastly, density refers to mass measured under unit volume.

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